Every step in selling,advertising, and marketing starts with some sort of marketing research. In this movie there's a lot of steps that were missed. Here's a little about the story:
In the movie Big is about a kid (in an adult body) that works on product development for a toy company were they do a marketing research about how the toys are doing in the business. From a marketing research aspect, there is a big toy company were they had success in all what they do. The problem is that when you look at the movie you can see that they are not doing the necessary research they need to satisfy the customer.
For example, there is one part of the scene where the president or head of the department of children's toys shows up, he elaborates that the company doesn't really need to do any research because the toys are selling out so well. Upon his decision he wants to change the toys image or at least tweak it a little bit. The only problem is what if the kids don't like those new gadgets and toys? They may like the original product, but what if they don't want that to change? I thought that could have been handled in a more rational way instead of thinking "I can do this", or "I can do that" attitude. His intentions may be good for the company, but when it comes down to changing a product or anything else, the consumer is the one who makes the final decision (which are the kids in this situation).
It's a fun little comedy, but it also has a seriousness to it as well. Portraying that change happens when we start growing, and how adaptable we can be no matter how much we like it or hate it. In the end you can always change it.
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