Week 4 EOC: Tom Hanks BIG

Every step in selling,advertising, and marketing starts with some sort of marketing research. In this movie there's a lot of steps that were missed. Here's a little about the story:


In the movie Big is about a kid (in an adult body) that works on product development for a toy company were they do a marketing research about how the toys are doing in the business. From a marketing research aspect, there is a big toy company were they had success in all what they do. The problem is that when you look at the movie you can see that they are not doing the necessary research they need to satisfy the customer.


For example, there is one part of the scene where the president or head of the department of children's toys shows up, he elaborates that the company doesn't really need to do any research because the toys are selling out so well. Upon his decision he wants to change the toys image or at least tweak it a little bit. The only problem is what if the kids don't like those new gadgets and toys? They may like the original product, but what if they don't want that to change? I thought that could have been handled in a more rational way instead of thinking "I can do this", or "I can do that" attitude. His intentions may be good for the company, but when it comes down to changing a product or anything else, the consumer is the one who makes the final decision (which are the kids in this situation). 


It's a fun little comedy, but it also has a seriousness to it as well. Portraying that change happens when we start growing, and how adaptable we can be no matter how much we like it or hate it. In the end you can always change it. 

Week 3 EOC: 9 to 5

The movie “9 to 5” is a classic comedy about three secretaries kill their boss. The producers of the movie got the idea for the film from an article they ready about how someone tried to kill their boss. The movie became very popular during its time because everyone seemed to be able to relate to the movie in someway. Although the movie is shown as a comedy it really is the way that most women felt when working in the business world surrounded by so many egotistical men. It was right around this time that women were making their way into the work force, positioning themselves in jobs more than just desk receptionists. This movie pushed the envelope and helped get the whole concept out there and moving. The movie created quite the movement.

What many people don’t know is the makers of the movie did actual market research to see if secretaries really felt this way about their bosses. The results they acquired were quite shocking. By conducting some simple applied research they gathered realistic information from real-life secretaries. Applied research is the type of research that you must conduct. The type of applied research they conducted I would say would have had to have been exploratory research. This would include qualitative research, in-depth interviews, and observations. This type of research helps clarify research in certain types of environments. The producers never came out and told us what they did to gather the exploratory research, but they did mention that they spoke to actual female secretaries about their views on their bosses. They could have simply done this by conducting a focus group. A focus group is where a group of people discuss their attitudes toward a product, idea, etc. This can be in an interactive setting or there can be a moderator helping the group to move along.

Some of the issues were that there were three secretaries who worked for a slim ball boss. The movie is a very feminist movie that deals with how women of this time dealt with the unethical issues of the workplace. Dolly Parton’s character deals with sexual harassment from the boss even though she clearly states that she is a married woman, and he makes it noted that he too is married but just doesn’t care at all.

There were many ethical dilemmas referenced in the movie. These included killing your boss, office affairs, and sexism. Although these are very serious ethical dilemmas they film got around them by playing them off as jokes.

Week 2 EOC: Survey and Results

 I found this and I thought it was interesting how the statistics and facts came about when coming to certain things. For example, 78.1% used social media apps. "Social media apps were the most popular apps used by the women who responded to the survey (78.1 percent)" This is more inclined to kids of the younger generation and perhaps older generation, maybe even women? Women who tend to use social media apps are for fun, or maybe even stalking the person. Although they could use them for playing games and catching up with old friends, and even spying on their kids. Weather was the app used the most after social media, with 75%, which makes sense, most women need to know how to dress based on the weather. "Weather apps were the second most popular over all (75 percent), followed by news (60.9 percent)". It was the most preferred app for women between the ages of 45 and 64.Other than that men don't really care for the most part. Shopping came in 4^th out of 9, Which is weird seeing as how women love and I mean LOVE to shop, it's in nature to get the latest trend but seeing as it's 4th out of 9 makes sense because women have more stuff to worry about. "Of those responding, 60.5 percent own a smartphone. And, of those, 4.2 percent use it just for business"

Sports
Finance/Banking
Productivity
Shopping
Games
News
Weather
Social Media
Other


http://academic.marketresearch.com/browse.asp?categoryid=1598&prid=1078246724

http://practicegreenhealth.org/topics/energy-water-climate

http://www.handshake20.com/Women_and_Mobile_Apps_Survey_Piedmont_Research_Associates.pdf

Week 1 EOC: Expectations

When I think about marketing research I automatically think about people asking you unrelated questions, and following you around until you actually say something, or actually take their survey. Marketing research is more than that because without marketing research we wouldn’t have the things we do now, or the latest technology, latest clothes and etc. My expectations for the class is that I will learn about how to research in a different way where I will not survey the consumer traditional but in a way where it seems more beneficial to them as well. In the long run I think this type of technique would be very helpful in making a company grow. That’s what I am expecting.

http://www.photo-collective.com/landing/fast-easy-marketing/